Dealers will be able to better manage pricing risk in the part-exchange process following a new data partnership between lead management experts enquiryMAX and cap hpi.

The cap hpi vehicle appraisal app has now been integrated into enquiryMAX’s automotive sales lead management system to improve the accuracy of pricing used cars.

The sales executive can now generate a digital appraisal while the customer is present with transparent pricing and a seamless process. The appraisal, created on a tablet, will then be integrated into the EnquiryMAX platform at the push of a button.

Commenting on the move Adrian Favill, director of technology at enquiryMAX said: “Our aim is to help dealers sell more cars more efficiently and the new partnership with cap hpi will not only help to manage pricing risk through accurate valuation but also create a transparent process with the customer.”

Sales managers will also be able to HPI Check the vehicle and see a full range of real-time valuation data. The integration speeds up the process to help the dealer close the sales more quickly.

Wendy Swaine, head of retail at cap hpi said: “Our data underpins UK automotive retail by providing industry-leading levels of accuracy that our users know they can rely on. The new integration with enquiryMAX makes the part-exchange process more efficient to create a better experience for both dealer and customer.

“We have a number of data integrations planned with key industry platforms that will roll-out this year. Our aim is to give our customers a seamless experience whatever technology they are using.”

enquiryMAX works with dealers of all sizes and vehicle manufacturers across the UK. Its cloud-based sales lead management platform helps users to implement a structured sales process, disciplines and display best practices. The lead management saw rapid growth in 2018 adding over 150 retailers to its customer base.