More than one in ten dealers use over 11 digital systems every day according to a new survey from automotive data experts, cap hpi.
The study also shows that 93% of those surveyed spend more than two hours a day using technology in the dealership.
Commenting on the findings Philip Nothard, retail and consumer specialist at cap hpi said: “It’s clear that technology is playing an increasing role in all our lives but the trends uncovered in this new survey must give dealers pause for thought. With more than one in ten staff logging into more than 11 systems and spending more than two hours a day in front of a screen, there is an opportunity to work more efficiently.”
The majority of dealers, 57%, reported they had sufficient training, but 36% did not.
Nothard said: “Technology has an important part to play in driving efficiency within the vehicle buying and selling process. Consumers are time poor and look to retailers to provide accurate analysis and intelligence in real-time. We are always striving to make our data available in the quickest and most convenient way. In a busy retail environment, it’s important to make everything as easy as possible.”
With over 27 years’ experience in the motor trade, Philip brings an informed eye to developing industry insight and market commentary. He joined cap hpi in 2010 as Retail & Consumer Black Book Editor, where he was responsible for analysing pricing data and interpreting strategic trends in retail, consumer and trade markets. A widely experienced and highly successful automotive specialist, he has a wealth of knowledge gained at the most senior levels whilst working for blue-chip businesses within this sector. His experience helps him to interpret trends and raw data into contextual and meaningful insight. Philip’s career includes managing dealerships for independents, supermarkets and large PLC groups.
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