Shpock the marketplace app is supporting the expansion of its motors offering in the UK with a new data partnership with cap hpi.
The new agreement will ensure enhanced vehicle data is available on the Shpock platform which enables motor dealers to reach millions of Shpock customers.
Shpock is a mobile marketplace that brings millions of private buyers and sellers and local businesses together. In addition to motors, categories range from electronics, and fashion to furniture and property.
Shpock has reinvented classified adverts for the smartphone generation and has more than 10 million active users and over 2 billion page impressions. The numbers and regular top rankings in the App and Google Play Store in six countries (UK, Germany, Italy, Austria, Sweden and Norway) make Shpock one of Europe’s most dominant shopping apps.
Shpock+ Motors represents an exciting new marketplace for motor dealers boasting 10 million monthly active users, the second largest marketplace for private car ads in the UK with 79% of its car sales being local.
As result of the new contract, cap hpi will provide a comprehensive range of vehicle data ensuring accuracy and peace of mind for used car buyers wishing to make a purchase via the platform.
Ian Denny, head of digital media at cap hpi, said: “We continue to support innovation across the automotive industry by ongoing investment in people, data and technology. Shpock is a very exciting and dynamic business and its rapid growth in the automotive sector has been a phenomenal success.
“Our work with Shpock further demonstrates how accurate and reliable data can help drive a business forward by building solid trust amongst the customer base. Data is fundamental to Shpock and will be a major factor in its continued future success.”
Steve Grice, Head of Sales at Shpock, said: “While building the Shpock+ Motors proposition we always had user experience ranking alongside trust and safety as our key drivers. Partnering with cap hpi provides a huge step forward in both aspects, giving the buyer confidence that every vehicle listed on Shpock is as described while allowing the seller to list their stock in seconds rather than minutes.”
