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Dealers suffer from technology overload


Clock.jpgMore than one in ten dealers use over 11 digital systems every day according to a new survey from automotive data experts, cap hpi.

The study also shows that 93% of those surveyed spend more than two hours a day using technology in the dealership.

Commenting on the findings Philip Nothard, retail and consumer specialist at cap hpi said: “It’s clear that technology is playing an increasing role in all our lives but the trends uncovered in this new survey must give dealers pause for thought. With more than one in ten staff logging into more than 11 systems and spending more than two hours a day in front of a screen, there is an opportunity to work more efficiently.”

The majority of dealers, 57%, reported they had sufficient training, but 36% did not.

Training Image.jpg

Nothard said: “Technology has an important part to play in driving efficiency within the vehicle buying and selling process. Consumers are time poor and look to retailers to provide accurate analysis and intelligence in real-time. We are always striving to make our data available in the quickest and most convenient way. In a busy retail environment, it’s important to make everything as easy as possible.”



Derren Martin

Derren manages the valuation process for current used car values at cap hpi, which includes managing a team of 6 Car Valuations Editors who analyse around 170,000 individual sold trade records each month from a wide variety of industry sources, plus 700,000 retail adverts that are reviewed daily. Derren and the team also engage in market insight discussions with various auctions, leasing and rental and remarketing companies and vehicle manufacturers throughout the month as well as offering consultancy on the new and used car market. 07436 817 383 Derren.Martin@cap-hpi.com 07436 817 383 Derren.Martin@cap-hpi.com

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