<img src="//pixel.quantserve.com/pixel/p-3Av9z-yqh-5rv.gif?labels=_fp.event.Default" style="display: none;" border="0" height="1" width="1" alt="Quantcast">
Skip to content

Looking for a Vehicle Valuation or HPI Check?

Looking for a Vehicle Valuation or HPI Check?

Dealers urged to prioritise days in stock

Used_car_lined_up.jpg

New research by automotive data experts, cap hpi, shows the gap between the price advertised and sale price achieved doubles over a 12 week period. 

Analysis of sales data shows that the average transactional difference in the first week a vehicle is advertised is 3.8%, and this rises to 6.4% by week 12. 

Commenting on the findings Philip Nothard, retail and consumer specialist at cap hpi said: “With concerns over a more volatile market it is important to make stocking decisions that keep your retail offer flexible. The research shows that sourcing the right vehicle, at the right price for the market, pays dividends.

“The data highlights the importance of understanding your brand, where you sit in the local market, what to sell and when.”

A survey of dealers by cap hpi showed that 48% claimed retained margins were worse in July than June, while only 19% said they had improved. It argues that making the correct stocking decisions for local conditions is key to maximising margins.

The study showed that different pricing and stocking strategies are required for different vehicle marques.

Nothard said: “The price sensitivity over time was not always related to volumes available in the market. Premium executive stock showed good price resilience, along with niche marques like Abarth. It is important to use the most up to date and accurate data when making stocking decisions.”Used_car_lined_up.jpg

Derren Martin

Derren manages the valuation process for current used car values at cap hpi, which includes managing a team of 6 Car Valuations Editors who analyse around 170,000 individual sold trade records each month from a wide variety of industry sources, plus 700,000 retail adverts that are reviewed daily. Derren and the team also engage in market insight discussions with various auctions, leasing and rental and remarketing companies and vehicle manufacturers throughout the month as well as offering consultancy on the new and used car market. 07436 817 383 Derren.Martin@cap-hpi.com



Keep up to date.